What is AR?

Augmented Reality (AR) is actually an entire series of technologies that allows for the illusion of placing a digital asset on top of the percieved real world.

You are likely exposed to AR everyday without knowing it. One form of AR powers the face filters we commonly see on social media. What the technology is doing is overlaying a digital effect on a tracked element (in this case your face) and puts them together as a video image.

What can you do with AR?

Just as AR has many forms, it has an even larger breadth of uses.

Depending on the kind of AR being implemented, the specific combinations of individual technologies in place, and the delivery of those technologies as an experience, AR has the capacity to add to anything we do that involves people and connectivity.

Plus: AR is FUN!